The Many Moods of Marketing: Emotion as a Social Media Strategy

The Many Moods of Marketing: Emotion as a Social Media Strategy

In an age where social media platforms are inundated with advertisements, merely displaying your products and/ or services is not enough. Inciting an emotional response is a smart tactic for creating a lasting bond between you and your target consumer. While the...
The Growing Power of YouTube

The Growing Power of YouTube

With over two billion active users, Facebook is the most popular social networking site, but as the times change, younger audiences are leaving Facebook to explore the more influential, exciting realm of other social media platforms. According to a recent study,...
Choose Your Words Wisely for SEO

Choose Your Words Wisely for SEO

What is SEO? SEO stands for search engine optimization. This is the process of getting traffic to your website from the “free” and “organic” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary...