When we see one of our favorite actors or athletes using a certain product or service, what do we do? Most likely we decide to purchase, if not look into that product or use that service! Each day we are influenced by those around us and by the people we follow or see on social media. Using influencer marketing can expand your reach and sales. Today, social media is extremely impactful and used by one third of the world!

What is Influencer Marketing?

Influencer marketing uses individuals who either have a large following on social media or recognition in the media. This could be anyone ranging from a professional football player to a well known Instagram or YouTube content creator. Influencer marketing involves paid product placement from your business to increase the brands message, conversation, and profits. This type of marketing occurs when “influencers” are sent a product or service free of charge or simply paid to promote it. When a positive message is sent out about your product, traction begins on your website or social media page with customers.

How can Influencer Marketing improve your business?

Collaborating with influencers can attract new customers to your business and increase your revenue. When an “influencer” has a loyal following and works with your brand, you obtain those loyal customers. This is because followers tend to trust the opinions of the influencers. Brand awareness immediately grows when individuals see the individuals’ social media posts about your product or service. This takes word-of-mouth marketing to the next level, bringing your brand to a new audience.