by EMG | May 10, 2017 | Blog
What exactly is inbound marketing? Well, what you are reading right now is a good example of this type of marketing: blogs. The formal definition of inbound marketing as defined by Hubspot is: “an approach focused on attracting customers through content and...
by EMG | Mar 7, 2017 | Blog
Why is creating quality content important? Content, such as blogs and social media posts, get customers to come to you. Content that answers consumer’s questions and helps them solve a problem creates a relationship with the audience, and hopefully leads to profitable...
by EMG | Sep 8, 2016 | Blog
We all have countless applications downloaded on to our smart phones, from ESPN to Twitter to Netflix. Companies have their own mobile app so that they can stay connected customers and consumers, even if they’re not at a computer. Your website might be mobile friendly...
by EMG | Jun 15, 2016 | Blog
In 1991, the World Wide Web consisted of one site. In 1992 that number grew to ten sites. Now, in 2016, there are currently over one billion sites in the public domain, and the number of internet users is well over three billion. With all those active sites, one may...
by EMG | Apr 18, 2016 | Blog
With the world becoming more focused on social and digital media, companies are switching over to a digital marketing strategy for their products and services. As the traditional marketing strategies begin to shift, you may find yourself asking, “What is digital...
by EMG | Mar 8, 2016 | Blog
Search Engine Optimization (SEO) is a technique which helps increase web traffic to your site. SEO is much like fine tuning a car, having the right equipment, as well as the right people working on your car will help you race to the top. With Search Engine...