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The Many Moods of Marketing: Emotion as a Social Media Strategy

The Many Moods of Marketing: Emotion as a Social Media Strategy

In an age where social media platforms are inundated with advertisements, merely displaying your products and/ or services is not enough. Inciting an emotional response is a smart tactic for creating a lasting bond between you and your target consumer. While the...
The Growing Power of YouTube

The Growing Power of YouTube

With over two billion active users, Facebook is the most popular social networking site, but as the times change, younger audiences are leaving Facebook to explore the more influential, exciting realm of other social media platforms. According to a recent study,...
Choose Your Words Wisely for SEO

Choose Your Words Wisely for SEO

What is SEO? SEO stands for search engine optimization. This is the process of getting traffic to your website from the “free” and “organic” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary...
New Year, New Marketing Trends

New Year, New Marketing Trends

The New Year is here, and with that comes new marketing trends. Out with the old, in with the new, right? Here are just a few trends that will be shaping the world of marketing in 2018! Understanding Your Audience You may know who your audience is on the ground level....
The Do’s and Don’ts of Event Planning

The Do’s and Don’ts of Event Planning

Many businesses host events for just about anything such as fundraisers, community outreach, tradeshows, or even team building activities. At times, event planning can seem stressful and become overwhelming because of all the small details that are put into...