It’s imperative for a business to have an online presence to gain customers and stay connected. Why is it so important? The U.S Census reported 71.7 percent of households had internet access in 2011. That means if done correctly, businesses have the potential to reach more than 70 percent of the population with a quick click. It also means the internet has rapidly become the way for consumers to search for a business.
Access is Everything
How accessible are you to customers and prospects? In this day and age, there’s no excuse, as the internet makes it easier than ever before to be right at your customer’s fingertips. However, being accessible doesn’t just happen; you have to work at it a little. It’s key to find the proper channels to get noticed.
- Be social: Don’t just have a presence. Interact with your customers and prospects. Go where they go. 73 percent of adults use social media, so it’s a great way to reach a lot of customers quickly.
- Keywords are key: If you want to rise through the ranks, SEO is the way to go. Build your content with relevant keywords to help you get to the top of the search engines.
- Keep it easy: Don’t lose customers because your website is too difficult to navigate. Ensure your contact information, businesses address, phone number, and email address are easy to find.
Money, Money, Money
Utilize online marketing techniques today and you can save money and increase sales. Internet marketing is one of the most cost-effective marketing techniques, and social media provides companies with a quick way to reach their target markets without breaking the bank.
At Allen Media Group we can help you enhance the overall online experience for your customers. To get started give us a call at (413)-534-6100, (941) 237-0408 or email dallen@allenmedia.net.