Media Buying & Negotiation

Media Buying & Rate Negotiation

Plan your Next Media Strategy with Allen Media

Allen Media & Associates plans, budgets, negotiates and buys media on behalf of the client. 

To effectively reach the target Designated Market Area (DMA), we recommend the use of a media “mix” of digital, mobile, social and traditional media solutions.

We utilize various research tools such as Digital Exchange, Nielsen and Arbitron and Tapscan. We negotiate on our clients’ behalf to ensure the most effective “cost per point” (CPP) and “cost per thousand” (CPM) metrics to capture the best Reach & Frequency to stay within budget, and request “bonus weight” to ensure delivery.