Media Buying & Negotiation

Media Buying & Rate Negotiation

Plan your Next Media Strategy with Allen Media

Allen Media & Associates plans, budgets, negotiates and buys media on behalf of the client. 

To effectively reach the target Designated Market Area (DMA), we recommend the use of a media “mix” of traditional, electronic, mobile and social media outlets. In some cases, we will complement the campaign with online and on site advertising.

We utilize various research tools such as Nielsen (TV) and Arbitron (Radio) in addition to Scarborough, Marshall Marketing and Tapscan Research. We negotiate the lowest possible rates through “cost per point” (CPP) and “cost per thousand” (CPM) metrics to capture the best Reach & Frequency to stay within budget, and request “bonus weight” to ensure delivery.