What is SEO?
SEO stands for search engine optimization. This is the process of getting traffic to your website from the “free” and “organic” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos are shown and ranked.
These rankings are based on what the search engine considers most relevant to users, which is why keywords are essential to a website. Using the right keywords can help pin point the customers you are reaching out to and help your site rank above your competitors.
How To Create Your Keywords
It’s important to create a list of keywords as one of your first steps in any search engine optimization initiative, as keywords are directly connected to running a winning search marketing campaign. It is well worth to invest your time to make sure your SEO keywords are relevant to your audience.
Here are some tips:
- Make a list of important topics based on your business
- Write down keywords and phrases you think your customers are searching for based on the topics
- Research related search terms at the bottom of search engines—this is a great way to expand your list of keywords
- See how your competitors are ranking for keywords on your list
- Use a keyword planner—there are many available that you can use to create more related keywords to your topics
How can Allen Media help you?
We’ll work with you to get to know your business, industry, and competitors and determine which keywords are best for helping your website rank in search engines. Our goal is to help optimize your website and increase traffic and brand awareness. Contact us today!