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As with every good public relations launch, the campaigns to improve public opinion and relations with the community are crucial in determining your company’s overall success. You need to make sure your campaigns accomplish their target objective...

So, you have an appealing website with all the pertinent information about your company, but is that really enough for good business? The answer is no. Your website and online presence is the bridge between you and your customers....

Every business is looking to sell their product or service to someone. The question is—who is that someone? If you own a retirement home, you're not targeting people in their 20s, but someone 50 or older. Knowing who you are selling to is key so...

Search engine optimization (SEO) is one of the key elements to bringing traffic to your website. If you’ve worked hard on creating an online image for your business, don’t waste your efforts by keeping it hidden within the search pages of...

Consumers and web users are turning to the Internet more than ever to receive information and advice. It's crucial your business is online and found quickly and easily. You may think establishing a web presence is a one-time deal, but maintaining...

It's imperative for a business to have an online presence to gain customers and stay connected. Why is it so important? The U.S Census reported 71.7 percent of households had internet access in 2011. That means if done correctly,...

With 73% of online adults using social networking sites, market researchers are now finding more and more consumers trusting social media to get their information, news, and advice. This growing tendency to turn to the internet to find information...

Does all public relations lead to good publicity? Definitely not. There are many different types of public relations, but like anything else, there's a right way and a wrong way to utilize this important piece of the marketing mix. Here are a few...