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What is SEO? SEO stands for search engine optimization. This is the process of getting traffic to your website from the "free" and "organic" search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary...

The New Year is here, and with that comes new marketing trends. Out with the old, in with the new, right? Here are just a few trends that will be shaping the world of marketing in 2018! Understanding Your Audience You may know who your audience is...

Many businesses host events for just about anything such as fundraisers, community outreach, tradeshows, or even team building activities. At times, event planning can seem stressful and become overwhelming because of all the small details that are...

We live in a fast paced digital world. The average person takes in as many as 5,000 messages a day. With so many messages, it can be hard to break through the clutter to get your message across to your target audience. Video marketing has taken off...

What exactly is inbound marketing? Well, what you are reading right now is a good example of this type of marketing: blogs. The formal definition of inbound marketing as defined by Hubspot is: “an approach focused on attracting customers...

Why is creating quality content important? Content, such as blogs and social media posts, get customers to come to you. Content that answers consumer’s questions and helps them solve a problem creates a relationship with the audience, and hopefully...

We all have countless applications downloaded on to our smart phones, from ESPN to Twitter to Netflix. Companies have their own mobile app so that they can stay connected customers and consumers, even if they’re not at a computer. Your website...

In 1991, the World Wide Web consisted of one site. In 1992 that number grew to ten sites. Now, in 2016, there are currently over one billion sites in the public domain, and the number of internet users is well over three billion. With all those...

With the world becoming more focused on social and digital media, companies are switching over to a digital marketing strategy for their products and services. As the traditional marketing strategies begin to shift, you may find yourself asking,...

Search Engine Optimization (SEO) is a technique which helps increase web traffic to your site. SEO is much like fine tuning a car, having the right equipment, as well as the right people working on your car will help you race to the top. With...

Is your company's copy falling into a creative slump? The ability to consistently find the perfect words to showcase your company's story isn't an easy task. Copywriting is selling your product or service through strategically written copy on the...

What would you say if we told you Allen Media has a simple and effective form of advertising that can be seen 7 days a week and 24 hours a day AND directly targets your audience? Well, we do! Outdoor advertising targets a mass market through...

Not aboard the social media train yet? Well, it's time to hop on! Social Media and all of its platforms are essential tools to enhance your business. Managing social media accounts for your business may seem tedious to some and easy to others....

Creating direct mail materials can feel like a daunting task. As a small business having a poorly put together campaign can be damaging to your reputation in your local community. This is why Allen Media Inc. will help you create effective...

When purchasing media, there are a number of issues to consider including identifying the target, setting a media budget, and of course choosing the medium or media that is the right fit for the product or service being advertised.  Choosing...